The Wildlife Mark

Many brands have an animal as part of their brand identity. Lacoste with it’s crocodile, Qantas with it’s kangaroo, Playboy has it’s bunny, and so on. What if these brands could do more with their logos?

The Wildlife Mark is a visual identity adopted by brands onto their logos (much like the copyrights and registered trademark symbol), a mark for brands to commit and take responsibility to protect the endangered species on Earth.

Team credits:
Raquel Ang, Cynthia Subrata , Cheryl Chu

The Wildlife Mark was a proactive idea created for the New Blood Awards 2015 brief by WWF.