We-fi

Singapore enjoys one of the lowest unemployment rates in the world. But hidden from the media, poverty still affects over 350,000 Singaporeans – many who live amongst us and go unnoticed by their neighbours. ONE (SINGAPORE) is dedicated to raising public awareness and taking concrete actions to Make Poverty History.

In partnership with an ISP – MyRepublic, we created We-Fi, a service that turned the homes of under-privilege families into We-Fi hotspots, allowing neighbours to enjoy Wi-Fi fibre broadband, while providing a source of income for those living in poverty and connecting the community for good.

Client: ONE (Singapore)
Agency: JWT Singapore
Chief Creative Officer: Valerie Cheng
Creative Director: Alan Leong, AC Ngai
Art Director: Cheryl Chu
Copywriter: Benjamin Ng

Bronze, The Singapore Creative Circle Awards 2015 (Media)