Singapore enjoys one of the lowest unemployment rates in the world. But hidden from the media, poverty still affects over 350,000 Singaporeans. As Singapore prospers, these people go unnoticed by their neighbours who can lend a helping hand. ONE (SINGAPORE) is dedicated to raising public awareness and taking concrete actions to Make Poverty History.

We created We-Fi, an online platform that turns poverty into the focal point to connect the community for good. In partnership with an ISP – MyRepublic, we turned the homes of under-privilege families into We-Fi hotspots, allowing neighbours to enjoy Wi-Fi fibre broadband, while providing a source of income for those living in poverty.

Client: ONE (Singapore)
Agency: JWT Singapore
Chief Creative Officer: Valerie Cheng
Creative Director: Alan Leong, AC Ngai
Art Director: Cheryl Chu
Copywriter: Benjamin Ng

Bronze, The Singapore Creative Circle Awards 2015 (Media)