ShopPink for Breast Cancer Awareness

ShopPink is a student initiative idea in 2013 which partners with leading shopping brands to promote regular breasts self-examination while shopping. The idea transforms regular fitting rooms into stations for women to perform breasts self- exams in a private and safe environment.

This idea picked up a bunch of awards at the Crowbar Awards – a top honour for creative students in Singapore.

Team credits:
Winnie Wong, Amanda Ler

Gold, The Crowbar Awards 2013 (Integrated campaign, Advertising)
Gold, The Crowbar Awards 2013 ( Social Responsibility, Advertising)
Gold, The Crowbar Awards 2013 (Ambient Media, Advertising)
Bronze, The Crowbar Awards 2013 (Social Responsibility, Interactive)