We were tasked by Singapore telco, StarHub to launch JuniorProtect, an Internet parental control service for parents to manage their kids’ mobile data access and keep them safe online.

Parents often worry about their kids – it’s part of the job. Especially when it comes to things they don’t fully understand – like their kid’s obsession with the smartphone.

But sometimes, they don’t just worry. They imagine the worst case scenario. We brought that thinking to life through the use of sound, something akin to when one hears the Jaws theme song coming on.

Agency: DDB Singapore
Client: StarHub
Production/Post: Freeflow Productions
Director: Roslee Yusoff
Creative Directors: Khalid Osman, Lester Lee
Art Director: Cheryl Chu
Copywriter: Shahrin Izhar