Good Question

The Learning Lab is a progressive enrichment centre in Singapore that doesn’t just tutor kids for exams but get them ready for life with applied learning. They tasked us at BLKJ to bring this philosophy to life through film.

“Mark and Michelle work at a café. If Mark makes $8 per hour, and Michelle makes $6 per hour, what is the ratio of their salaries?”

Find out why Caitlin had a problem with this question.

Gender equality pay is a very sensitive issue and the film handled the subject matter that stayed true to what The Learning Lab is all about: teaching life. Well done BLKJ.

Tay Guan Hin, global executive director of JWT
Client: The Learning Lab
Co-Founders & Creatives: Joji Jacob, Khalid Osman & Lester Lee.
Senior Art Director: Sid Lim
Art Director: Cheryl Chu
Copywriter: Michael Chin, Shahrin Izhar

Production house: Freeflow Productions
Director: Roslee Yusof
Senior producer: Jill Soong
Assistant producer: Emily Teng
Director of Photography: Alan Yap
Offline editor: Jowell Tan
Colourist: Adrian Ooi
Sound design & Music: The Gunnery

Creative Circle Awards 2017 –  2 Bronze, 1 Finalist