The Learning Lab is a progressive enrichment centre in Singapore that doesn’t just tutor kids for exams but get them ready for life with applied learning. Dreams was part of an ongoing campaign to teach children about resilience and to never give up.

“What do you want to be when you grow up?”

Studies suggest that only 6% of children go on to land their dream jobs. The Learning Lab wants to change these numbers.

We follow the story of 4 Learning Lab students where they discuss their dreams (and fears) with their teacher.

Client: The Learning Lab
Agency: BLKJ
Co-Founders & Creatives: Joji Jacob, Khalid Osman & Lester Lee
Creative Group Head: Sid Lim

Senior Copywriter: Michael Chin
Art Director: Cheryl Chu
Copywriter: Shahrin Izhar
Producer: Nurul Arif

Director: Joris Debeij
DP: Jeremy Snell
Production support: Onedash22
Post-production: VHQ Singapore
Sound design & Music: The Gunnery