Small Change,

Big Difference

Changi Airport Group wanted to refresh their existing donation boxes across all their airport terminals. They tasked us to create something visually engaging for airport visitors to encourage more donations to the Changi Foundation, its philanthropic arm.

Our team created a craft piece for the donation box with a simple message: Every small change can make a big difference.

We chose to use laser cut acrylic instead of traditional paper because we wanted a more lasting design.

Each piece of acrylic were cut piece by piece, spray painted and assembled by our dedicated vendor into the piece of artwork.

I am proud to say that the donation boxes reportedly had a huge increase of donations and our client had to increase the frequency of money collection due to the boxes being full more often than before.

Client: Changi Airport Singapore
Agency: JWT Singapore
Creative Director: Liyu Minzie
Art Director: Cheryl Chu
Illustrator: Elena Yeo
Copywriter: Rebecca Yap