Bruce Lee

Singapore telco StarHub tasked us to introduce SurfHub, their all-new mobile data and fibre broadband bundle in a big way. Our insight? Anyone can live large when they have so much data in their hands.

We found a real life Bruce Lee – an ordinary guy who was given an extraordinary name… a name that has made him the brunt of jokes most of his life, until today. Thanks to the all-new SurfHub bundle, we gave Bruce the surprise of his life as he gets to live as large as his namesake.

Agency: DDB Singapore
Client: StarHub
Production/Post: Freeflow Productions
Director: Peggy Goh
Creative Directors: Khalid Osman, Lester Lee
Art Director: Cheryl Chu, Cindy Roselina
Copywriter: Shahrin Izhar