Singapore enjoys one of the lowest unemployment rates in the world. But poverty still affects over 350,000 Singaporeans. As Singapore prospers, these people go unnoticed by their neighbours who can lend a helping hand.

We-Fi: Turning poverty into the focal point that connects the community.

Homes of these families were transformed into We-Fi hotspots, allowing neighbours to enjoy Wi-Fi fibre broadband, while providing a source of income for those living in poverty.

Bronze, The Singapore Creative Circle Awards 2015 (Media)


Client: One Singapore

Agency: JWT Singapore

Chief Creative Officer: Valerie Cheng

Creative Director: Alan Leong, AC Ngai

Art Director: Cheryl Chu

Copywriter: Benjamin Ng