Samsung Infinite URL


In April 2017, Samsung announced it’s latest flagship phone from the Galaxy S line. The most impressive feature of the new Samsung Galaxy S8 was its new Infinity Display.

StarHub had a Galaxy S8 to give away, and all you had to do was to visit our contest URL and claim your chance to win a brand new phone.

Sounds simple enough; except that it’s not.

Because the URL is long. Ridiculously long.

Almost infinitely long.

Full case study film coming soon.


Client: StarHub X Samsung
Creative Directors: Khalid Osman, Lester Lee
Art Director: Cheryl Chu
Copywriter: Shahrin Izhar.