Why?

Film

Since time immemorial, we have looked to teachers for solutions, for answers, for results. We look to them to make a difference, to solve a problem, to fix an issue. Sure, those are important aspects of teaching, but just as critical as their answers are sometimes their questions.

“What is your dream?” “If someone has to lead, why not you?” “Why can’t we turn failure into success?”

These questions challenge us. They inspire us to discover more, to want more and to be more. They set us on roads less travelled. Paths that perhaps even the teachers themselves have never been on. But that is exactly the point.

Teachers are not an end; teachers are a beginning.

Agency: DDB Singapore
Client: Ministry of Education (MOE) Singapore
Production/Post: Freeflow Productions
Director: Roslee Yusof
Creative Directors: Khalid Osman, Lester Lee
Art Director: Cheryl Chu
Copywriter: Benjamin Teo