Hello, I’m Cheryl

Creative lead living in Melbourne with over 7 years’ experience in advertising, design and creative production. I’m obsessed with ideas that inherently connect with people…oh and my pet french bulldog, Oliver.

I’ve helped clients in industries such as food, tourism, retail, telecommunications and airlines create work that range from strategy and ideation to implementation in all mediums. And these work have won us awards along the way too.

I’ve done work that tested if people had travel in their blood, created a URL that was almost infinitely long, designed a toy that taught kids a lesson on bouncing back and even sent KFC’s Colonel Sanders on a holiday.

It's not Wanderlust, it's Wandermustbrand experience, activation, direct

A Lesson on Bouncing Backdirect, design, craft

Holiday Hotsocial

Colonel Sanders went on a holidaybrand experience, social

Infinity URLcyber, social

Good Questionfilm

Bruce Leetech, film

Whyfilm, tv, cinema

We-ficyber, service innovation

Small Change, Big Differencedesign, craft

Google Firstcyber, product, service innovation

ShopPinkactivation, direct, innovation

Invisible Currencybrand experience, activation

The Wildlife Markdesign innovation, brand experience

npower for D&AD New Bloodcyber, application, brand experience

My work has gained recognition at international and regional award shows, and they’ve gotten mentions on CampaignBrief, LBBOnline, Mumbrella, CulturePush and more. Drop me an email to request for my resume.