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Live, Love, Laugh

An integrated digital campaign for MCYS to promote awareness on appreciating the elderly. Society today have a negative perception of the elderly, often perceiving them being weak, fragile and useless. The objective of this campaign is to change such perception and promote awareness by bridging the gap between generations.

Harry x Owl

Digital illustration (done in Corel Painter) ---- Caricature/ Portrait on a famous character/ celebrity. Harry Potter is significantly represented by his wand, big round spectacles and scar on his forehead. But what if he was morphed with an owl?

Beijing 101

BEIJING 101 hair care programmes help to prevent further hair loss and other scalp problems as they believe in treating your scalp from within. Beijing 101 believes in long term treatment of the scalp in order to stay youthful with strong and healthy hair. Here is a campaign featuring a series of ads delivering the message.

Kids@work

Singapore Art Museum (SAM) is going to hold an arts workshop for kids in December 2011 called "Kids@work", aiming to target kids aged 4-6 years old. Tickets are priced at $60 which includes a material pack and a coupon to redeem food and drinks.

Tourism Malaysia

Creating a campaign for Tourism Malaysia, the idea conveys the message Malaysia is a country full of culture, food, experience and adventure that it is as exciting as a movie itself. But why watch a movie when you can go for a holiday escapade and experience the real thing?

Resort World Manila

Recreating a print ad for Resorts World Manila revolving the tagline "Ready to Wow". The redesigned ad was done on 1-spot-colour to emphasize on the brand's color "Red" which also represented passion, energy, danger and excitement.

WAG (Wear A Green) Day

WAG day sparks off as an event organized by Conservation International (Singapore) and SCAPE Singapore, calling Singaporeans to wear something and anything green on the 21st of May 2011. The overall event conveys a simple message that nature and our environment is a part of us and we can’t live in a world without “green”.

Beat Cancer — It hurts more than this

Postcard design as part of a Breast Cancer Awareness campaign to educate and empower women with the tools for early detection as to prevent and BEAT CANCER so that they can be in control of their breast health. The overall concept is to inform viewers on how painful and hurtful Breast Cancer can be among victims not only physically but also mentally and emotionally. It hurts more than one can ever think of and one would only know the true pain behind when one endures cancer.

I AM 10.1 PROJECT

I AM 10.1 is an integrated studio project for my first semester in NAFA. The overall concept conveys the message on how we're not a perfect "10" as we have our flaws being "point 1" but we must always embrace them and accept them because it makes us who we are. The mini-booklet acts to create awareness among youths and teenagers as a campaign for SCAPE Singapore.